Stop overpaying Paragon — switch to Stripe-native processing
WellnessLiving forces every transaction through Paragon — their owned processor charging 3.3–4.5% with no opt-out. SmartFront runs your studio — scheduling, members, coaches, retention — on Stripe-native processing at industry-standard rates. Free to start.
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You deserve better
There’s the $229/mo Business plan. Then Paragon’s 3.3% on every transaction — mandatory, no opt-out. A boutique gym processing $19,500/month pays $644/mo just in processor fees. Stripe charges $611/mo at the same volume. That’s $396/year lost to processor lock-in before you count the platform fee.
Select your studio size to see how much you're actually leaving on the table.
WellnessLiving Costs
3.3% × $19,500.00 volume — mandatory, cannot opt out
Paragon charges 3.3% vs Stripe’s 2.9%+$0.30 — $396.00/year overpaid
$10,470 per year
SmartFront Costs
Always free
Keep your hard-earned money
SmartFront charges 0% platform fees; standard Stripe card processing rates apply (2.9% + $0.30/transaction). Paragon fee shown at WellnessLiving’s stated 3.3% base rate — actual rates may range 3.3–4.5%. Savings vary by plan and volume.
Pricing sourced from wellnessliving.com/pricing (verified Mar 2026).
We don't believe in charging you for tools you need just to exist. Your client list, your calendar, and your booking page are basic infrastructure. You shouldn't pay rent for the keys to your own shop.
We make money when you scale. Our premium AI Business Agents handle the things that actually steal your time: filling late cancellations, following up with first-timers, and automating your inventory.
Native calendar that never overlaps and respects your breaks automatically.
Zero SmartFront branding on your client interface. It’s your brand, not a marketplace.
Full history, notes, and preferences for every client. Data you can export any time.
Automated reminders cut no-shows by 40%. When someone cancels, your AI booking agent fills the slot from your waitlist.
The difference between a landlord and a partner.
Monthly cost
Starting price
Payment processing
Who processes your transactions
Processor lock-in
Freedom to choose your processor
White-label branding
Your name, not theirs
Member booking UX
Experience for your members
AI that runs your studio
Automated operations
Migration timeline
Time to fully switch
Support response
When something breaks
WellnessLiving sells you features. SmartFront connects them.
No forms. No settings pages. Talk to the AI and it sets everything up — your hours, services, staff, and booking link.
WellnessLiving → Reports → Export. Download your member list and class history as CSV. Takes 5 mins.
No dashboards to configure. Tell the AI your classes, coaches, and schedule — or paste your export. It sets everything up.
Your studio page is live at your-gym.gym.smartfront.ai or your own domain. Drop it in your Instagram bio or link tree.
The AI gives you a message to send your members. Most studios are fully switched within a week — while you’re waiting on WellnessLiving’s 60-day “free migration.”
Send us your export and we'll do the migration for you in 48 hours — members, memberships, class packs, historical attendance. Free for every new gym customer.
Not the right fit yet if:
You’re running a large multi-location fitness chain with 50+ staff, enterprise payroll, and complex franchise-level reporting. SmartFront is built for independent and boutique fitness operators. Enterprise franchise features are on the roadmap.
The cost
Paragon is WellnessLiving’s owned payment processor. WellnessLiving acquired Paragon to capture processing revenue from their customers. Every transaction you process runs through Paragon at 3.3–4.5% — you cannot opt out or bring your own processor. SmartFront uses Stripe Connect: 2.9% + $0.30 per transaction, standard industry rate, no markup.
At $19,500/month in volume, Paragon’s 3.3% costs ~$644/mo. Stripe at the same volume costs ~$611/mo. That’s $396/year in excess fees from processor lock-in alone — before you count the $229/mo Business plan. A gym at $43,500/month loses ~$873/year to the Paragon premium.
Essential is $129/mo ($1,548/year). Business is $229/mo ($2,748/year). Business Pro is $349/mo ($4,188/year). Add Paragon’s 3.3% processor fees on top. A boutique gym on the Business plan processing $20,000/month pays $229 + ~$660 in Paragon fees = $889/mo, or $10,668/year. SmartFront starts free. AI automation is $29/mo.
By default, your members see “WellnessLiving” branding when they book. A fully white-labeled member experience requires a higher-tier plan or paid add-on. SmartFront gives you a fully branded booking page on your own domain, included free.
The switch
Yes. Export your data as CSV from WellnessLiving Reports and our onboarding walks you through setup. Your members, class history, and purchase records all come with you.
WellnessLiving’s “free migration” is a manual process handled by their team. It typically takes 60–90 days, during which your classes are still on WellnessLiving. SmartFront setup takes 30 minutes. You can be taking bookings the same day.
No. Keep WellnessLiving running while you try SmartFront. Switch fully when you and your members are ready. No pressure, no deadline.
The details
Class scheduling with coach assignment, recurring memberships, drop-in booking, waitlists, member profiles with class history, automated retention reminders, and an AI agent that handles booking inquiries over chat and SMS.
SmartFront is built specifically for owner-operated fitness businesses — yoga studios, CrossFit boxes, Pilates studios, boutique gyms. If you’re running a large multi-location franchise with enterprise reporting needs, WellnessLiving’s scale may still fit. For most owner-operators, SmartFront runs your studio better for a fraction of the cost — without locking you into a proprietary processor.
The foundation is free — class scheduling, member management, branded booking page, automated reminders. No trial, no bait-and-switch. AI agents that automate your studio operations are $29/mo.
Keep WellnessLiving running while you try. Switch fully when you're ready.