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For Gym Owners on Mindbody

The only switch that wins back your dormant members — instead of quietly losing them

Run your gym without
the Mindbody tax.

You’re paying $299+/month for a platform that charges extra for branding, adds transaction fees on every class, and takes weeks to set up. SmartFront runs your studio — scheduling, members, coaches, retention — for a fraction of the cost. Free to start. See a real gym live →

Your storefront

Switch to SmartFront — Free for 30 DaysSee the real cost

Choose your theme

This is just a preview — make it fully yours when you sign up.

Your branded storefront

9:41
marcus.gym.smartfront.ai
Book Online

Marcus & Co.

Studio

4.9
·
Brooklyn, NY
Closed today
Book Now

Popular Services

View all →

Morning HIIT

45 min
$18
Book

Yoga Flow

60 min
$16
Book

Strength & Conditioning

50 min
$20
Book

Next available

Today, 2:30 PM

Book Now
Powered bySmartFront

Try a different theme

This is just a preview — make it fully yours when you sign up.

9:41
marcus.gym.smartfront.ai
Book Online

Marcus & Co.

Studio

4.9
·
Brooklyn, NY
Closed today
Book Now

Popular Services

View all →

Morning HIIT

45 min
$18
Book

Yoga Flow

60 min
$16
Book

Strength & Conditioning

50 min
$20
Book

Next available

Today, 2:30 PM

Book Now
Powered bySmartFront

You deserve better

Mindbody costs you more than you think.
This storefront costs nothing.

There’s the $299/mo base plan. Then 2.9% + $0.30 on every class booking. Then the branded app add-on. A studio running 200 classes at $25 each is paying over $440/month just for software — before staff, rent, or equipment.

The True Cost of Mindbody

Select your studio size to see how much you're actually leaving on the table.

Accelerate ($299.00/mo)
StarterUltimate Plus
200 sessions
50600
$25
$10$60

Mindbody Costs

Accelerate plan$299.00/mo
Transaction fees$205.00/mo

2.9% + $0.30 × 200 sessions on $5,000.00 revenue

Your brand on your pageNo
Monthly Total$504

$6,048 per year

Independence

SmartFront Costs

Platform fee$0

Always free

Commission$0
Your brand on your pageYes
Monthly Total$0

Keep your hard-earned money

Over the next 12 months, you’ll save

$6,048

Switch for Free — Keep the $6,048

SmartFront charges 0% platform fees; standard Stripe card processing rates apply. The savings above reflect Mindbody subscription and platform transaction fee costs you eliminate. Actual savings vary by plan and volume.

Pricing sourced from mindbodyonline.com/business/pricing (verified Mar 2026).

Why is the foundation free?

We don't believe in charging you for tools you need just to exist. Your client list, your calendar, and your booking page are basic infrastructure. You shouldn't pay rent for the keys to your own shop.

We make money when you scale. Our premium AI Business Agents handle the things that actually steal your time: filling late cancellations, following up with first-timers, and automating your inventory.

Smart Booking

Native calendar that never overlaps and respects your breaks automatically.

Your Brand First

Zero SmartFront branding on your client interface. It’s your brand, not a marketplace.

CRM Included

Full history, notes, and preferences for every client. Data you can export any time.

No-Show Shield

Automated reminders cut no-shows by 40%. When someone cancels, your AI booking agent fills the slot from your waitlist.

The Side-by-Side

The difference between a landlord and a partner.

Feature
Mindbody
SmartFront
Monthly costStarting price
$129–$699/mo depending on plan
Free to start. $29/mo for AI automation.
Transaction feesPer payment processed
Transaction fees on top of monthly subscription
Stripe rates — no markup, no platform cut
Branded booking pageYour name, not theirs
Shows “Mindbody” — $199/mo add-on for white-label app
Your studio name and domain. Included free.
Class schedulingFitness-native scheduling
Yes — but complex setup, steep learning curve
Class scheduling built for gyms — simple, fast
Member managementClient profiles and history
Full CRM — but overkill for most boutique studios
Member profiles, class history, retention automation
Who owns the member relationshipYour list, or theirs
Mindbody markets competing studios to your members through its consumer app
Your members, your brand, your data — never sold against you
AI that runs your studioAutomated operations
No — you manage everything manually
AI handles booking, follow-ups, and member retention
Setup timeTime to first booking
Weeks — onboarding, training, configuration
Minutes — tell the AI your classes and you’re live
ContractCommitment required
Annual contracts common — exit fees apply
Month-to-month. Leave anytime.
Works like an appMember home screen install
Requires $199/mo branded app add-on
Members add it to their home screen — no app store, no extra cost
Your dormant members when you switchThe members who pay monthly but rarely come in
Re-collecting card details wakes the inertia — most never re-confirm, and you quietly lose that revenue
Flagged as a win-back cohort with the MRR at risk — a re-engagement offer goes out instead of a silent goodbye

Monthly cost

Starting price

Mindbody: $129–$699/mo depending on plan
SmartFront: Free to start. $29/mo for AI automation.

Transaction fees

Per payment processed

Mindbody: Transaction fees on top of monthly subscription
SmartFront: Stripe rates — no markup, no platform cut

Branded booking page

Your name, not theirs

Mindbody: Shows “Mindbody” — $199/mo add-on for white-label app
SmartFront: Your studio name and domain. Included free.

Class scheduling

Fitness-native scheduling

Mindbody: Yes — but complex setup, steep learning curve
SmartFront: Class scheduling built for gyms — simple, fast

Member management

Client profiles and history

Mindbody: Full CRM — but overkill for most boutique studios
SmartFront: Member profiles, class history, retention automation

Who owns the member relationship

Your list, or theirs

Mindbody: Mindbody markets competing studios to your members through its consumer app
SmartFront: Your members, your brand, your data — never sold against you

AI that runs your studio

Automated operations

Mindbody: No — you manage everything manually
SmartFront: AI handles booking, follow-ups, and member retention

Setup time

Time to first booking

Mindbody: Weeks — onboarding, training, configuration
SmartFront: Minutes — tell the AI your classes and you’re live

Contract

Commitment required

Mindbody: Annual contracts common — exit fees apply
SmartFront: Month-to-month. Leave anytime.

Works like an app

Member home screen install

Mindbody: Requires $199/mo branded app add-on
SmartFront: Members add it to their home screen — no app store, no extra cost

Your dormant members when you switch

The members who pay monthly but rarely come in

Mindbody: Re-collecting card details wakes the inertia — most never re-confirm, and you quietly lose that revenue
SmartFront: Flagged as a win-back cohort with the MRR at risk — a re-engagement offer goes out instead of a silent goodbye

Tools vs. Operating System

Mindbody sells you features. SmartFront connects them.

What stays disconnected on Mindbody

  • Scheduling doesn’t know which members have lapsed
  • Payments don’t trigger follow-ups for at-risk members
  • Class waitlists don’t auto-notify when spots open
  • Member notes live in Mindbody, not in your communication flow

What SmartFront connects

  • Every class booking updates member attendance history in real time
  • Lapsed members automatically receive a win-back message
  • Waitlist spot opens — member gets an instant notification and booking link
  • Member preferences flow into every coach assignment and follow-up
The Migration

Switch in 5 minutes.

No forms. No settings pages. Talk to the AI and it sets everything up — your hours, services, staff, and booking link.

1
Export.

Mindbody → Settings → Data Export. Download your member list and class history as CSV. Takes 5 mins.

2
Tell us.

No dashboards to configure. Tell the AI your classes, coaches, and schedule — or paste your export. It sets everything up.

3
Live.

Your studio URL is live at your-gym.gym.smartfront.ai or your own domain. Drop it in your Instagram bio or link tree. Members can add it to their home screen — no app store needed.

4
Connect Stripe.

Link your Stripe account for class bookings and memberships — no setup fee, no extra platform cut on your revenue. (Card processing is rolling out now; connect early and you’re first in line.)

5
Switch.

The AI gives you a message to send your members. Most studios are fully switched within a week, with members re-enrolled in classes.

White-glove migration included

Send us your export and we'll do the migration for you in 48 hours — members, memberships, class packs, historical attendance. Free for every new gym customer.

The win-back wedge

Don’t lose your ghost-revenue members. Win them back.

Every other platform makes switching a silent purge of the members who pay every month but rarely come in. SmartFront turns that same moment into a win-back.

The silent purge when you leave Mindbody

  • Your dormant members — paying monthly, rarely showing — have to re-authorize payment to move.
  • Leaving Mindbody means re-collecting card details from every member — including the ones you’d forgotten were still paying.
  • Forcing a re-auth wakes the inertia that was quietly paying you.
  • Most never re-confirm. You finish the switch with fewer paying members than you started.

The win-back on SmartFront

  • Before you switch, you see exactly which members are dormant — and how much MRR is at risk.
  • Engaged members re-confirm in a tap. Dormant members get a re-engagement offer, not a goodbye.
  • The win-back offer goes out automatically to the at-risk cohort.
  • You come out of the migration with more active members and more durable revenue.

Migrate up, not down.

Membership billing is built on Stripe Connect — included, not a per-feature upsell.

This is for you if:

  • You’re paying $299–$699/mo for a platform that’s more than your studio needs
  • Mindbody charges transaction fees on top of your monthly subscription
  • Your members see “Mindbody” instead of your studio name when they book
  • Setup was complex and you still don’t use half the features
  • You want AI that handles booking and member follow-ups automatically
  • You’re locked into an annual contract and already dreading renewal
  • You’re tired of Mindbody’s app showing your members competing studios

Not the right fit yet if:

You’re running a large multi-location fitness chain with 50+ staff, enterprise payroll, and complex franchise-level reporting. SmartFront is built for independent and boutique fitness operators. Enterprise franchise features are on the roadmap.

Commonly asked questions

The cost

How much am I actually paying Mindbody per year?+

More than the headline price. The Accelerate plan is $299/mo — that’s $3,588/year before transaction fees. Add a branded app ($199/mo), SMS marketing, and payment processing fees and most mid-sized studios pay $6,000–$12,000/year. SmartFront starts free. AI automation is $29/mo.

Does Mindbody charge transaction fees on top of the monthly fee?+

Yes. Mindbody charges transaction fees on every payment processed through their system, on top of your monthly subscription. SmartFront uses Stripe rates with no markup — no extra platform cut on your revenue.

Why do I need to pay $199/mo extra just to have my own branding?+

Mindbody’s branded app add-on lets you present a white-label experience to your members — otherwise, they’re booking through Mindbody’s interface with Mindbody’s name on it. SmartFront gives you a fully branded booking page on your own domain, included free.

The switch

Can I migrate my member list and class history from Mindbody?+

Yes. Export your data as CSV from Mindbody Settings and our onboarding walks you through setup. Your members, class history, and purchase records all come with you.

Do I need to cancel Mindbody before switching?+

No. Keep Mindbody running while you try SmartFront. Switch fully when you and your members are ready. No pressure, no deadline.

What happens to my dormant members when I switch?+

On most platforms, switching forces every member to re-authorize payment — and the dormant ones who pay monthly but rarely come in usually don’t bother, so you lose them. SmartFront shows you exactly which members are dormant and how much monthly revenue is at risk before you move, then sends a re-engagement offer to that cohort instead of letting them quietly lapse. You migrate with more active members, not fewer.

How long does the switch take?+

Setup takes under 30 minutes. Most studios have their first member booking within a day. Full migration — members re-enrolled, old platform wound down — typically takes a week.

The details

What gym-specific features does SmartFront have?+

Class scheduling with coach assignment, recurring memberships, drop-in booking, waitlists, member profiles with class history, automated retention reminders, and an AI agent that handles booking inquiries over chat and SMS.

Is SmartFront good for boutique fitness studios?+

SmartFront is built specifically for owner-operated fitness businesses — yoga studios, CrossFit boxes, Pilates studios, boutique gyms. If you’re running a large multi-location franchise with enterprise reporting needs, Mindbody’s scale may still fit. For most owner-operators, SmartFront runs your studio better for a fraction of the cost.

How much does SmartFront cost?+

The foundation is free — class scheduling, member management, branded booking page, automated reminders. No trial, no bait-and-switch. AI agents that automate your studio operations are $29/mo.

Is my member data safe?+

Your member data is encrypted, never shared, and never used to promote competitors. You own it fully and can export it anytime.

Free. Your brand.
Tools help you work.
SmartFront runs the work.

Switch to SmartFront — Free for 30 Days

Keep Mindbody running while you try. Switch fully when you're ready.